Managing IT Challenges When Scaling Digital Innovations
Zusammenfassung
Most digital innovations fail when they transition from the exploring to the scaling stage. We describe how freeyou, the digital innovation spinoff of a major German insurer, successfully scaled online-only car insurance, focusing particularly on how it managed the IT-related challenges. The stark differences between the stages required very different approaches to application development, IT organization and data analytics. Based on freeyou’s experience, we provide recommendations for successful transitioning from exploring to scaling.
Schlüsselwörter
Digital Innovation Unit, IT Organization, Exploration, Scaling, Digital Product Innovation
Zitieren als
Schiffer, S., Mocker, M., & Teubner, A. (2023). Managing IT Challenges When Scaling Digital Innovations. MIS Quarterly Executive, 22(3).Details
Publikationstyp
Forschungsartikel (Zeitschrift)
Begutachtet
Ja
Publikationsstatus
Veröffentlicht
Jahr
2023
Fachzeitschrift
MIS Quarterly Executive
Band
22
Ausgabe
3
Sprache
Englisch
ISSN
1540-1960
Gesamter Text