Adoption of Social Media for Internal Usage in a Global Enterprise
Zusammenfassung
The articles provides a case study of a social media adoption process in a multinational enterprise. Moreover, a framework of social media adoption is presented and discussed. Based on interviews with decision-makers we identify success factors and best practices.
Schlüsselwörter
social media; adoption; global; life cycle; network effects
Zitieren als
Stieglitz, S., Schallenmüller, S., & Meske, C. (2013). Adoption of Social Media for Internal Usage in a Global Enterprise. In Proceedings of the IEEE 27th International Conference on Advanced Information Networking and Applications (AINA), Barcelona, Spain, 1483–1488.Details
Publikationstyp
Forschungsartikel in Sammelband (Konferenz)
Begutachtet
Ja
Publikationsstatus
Veröffentlicht
Jahr
2013
Konferenz
IEEE 27th International Conference on Advanced Information Networking and Applications (AINA)
Konferenzort
Barcelona, Spain
Herausgeber
IEEE Computer Society
Erste Seite
1483
Letzte Seite
1488
Sprache
Englisch