The many faces of personalization - an integrative overview of mass customization and personalization

Riemer, Kai; Totz, Carsten

Zitieren als

Riemer, K., & Totz, C. (2001). The many faces of personalization — an integrative overview of mass customization and personalization. In Proceedings of the 1st World Congress on Mass Customization and Personalization.

Details

Publikationstyp
Forschungsartikel in Sammelband (Konferenz)

Publikationsstatus
Veröffentlicht

Jahr
2001

Konferenz
1st World Congress on Mass Customization and Personalization

Buchtitel
Proceedings of the 1st World Congress on Mass Customization and Personalization

Gesamter Text