AI at Work: Intelligent Personal Assistants in Work Practices for Process Innovation

Zeynep, Kockar; Burger, Mara

Zusammenfassung

This paper explores the role of AI on fostering process innovation and improving workflows. Utilizing the Task-Technology Fit (TTF) theory as a foundation, the research analyzes the integration and adaptation of Intelligent Personal Assistants (IPAs) within organizational workflows. Through an interview study with twelve participants and the creation of a framework, deep insight into workflow integration of IPAs , their adaptability as well as limitations are discovered and their interactions are shown in a framework. The framework consist
of six dimensions as well as an adoption drivers. Further research opportunities are identified in the areas of intelligent workflow integration as well as ethical AI.

Schlüsselwörter

Intelligent Personal Assistants; Process Innovation; Workflow; Task-Technology Fit Theory

Zitieren als

Zeynep, K., & Burger, M. (2025). AI at Work: Intelligent Personal Assistants in Work Practices for Process Innovation. (accepted / in press (not yet published))

Details

Publikationstyp
Forschungsartikel in Online-Sammlung (Konferenz)

Begutachtet
Ja

Publikationsstatus
accepted / in press (not yet published)

Jahr
2025

Konferenz
20th International Conference on Wirtschaftsinformatik

Konferenzort
Münster