Trautmann, H., Vossen, G., Homann, L., Carnein, M., & Kraume, K. (2017). Challenges of Data Management and Analytics in Omni-Channel CRM. In Becker, J., Backhaus, K., Dugas, M., Hellingrath, B., Hoeren, T., Klein, S., Kuchen, H., Trautmann, H., & Vossen, G. (Eds.), ERCIS Working Papers: Vol. 28. Münster: European Research Center for Information Systems.
Mehr Details BibTeX
@techreport{TrautmannVHCK2017Challenges,
author = {Heike Trautmann and Gottfried Vossen and Leschek Homann and Matthias Carnein and Karsten Kraume},
title = {Challenges of Data Management and Analytics in Omni-Channel CRM},
institution = {European Research Center for Information Systems},
series = {ERCIS Working Papers},
number = {28},
volume = {28},
editor = {J Becker and K Backhaus and M Dugas and B Hellingrath and T Hoeren and S Klein and H Kuchen and H Trautmann and G Vossen},
year = {2017},
address = {Münster},
note = {Publication status: Published}
}