Digital Business (WiSe 2022/23)


Veranstaltungsnummer
040034

Studiengang/-gänge
Bachelor

Vorlesungsverzeichnis

Learnweb-Plattform

Typ
Vorlesung/Übung

Vorlesungssprache
englisch


Veranstaltungszeitplan

Tag Zeit Häufigkeit Datum Raum
Montag 12:00- 14:00 Uhr wöchentlich 10.10.2022- 30.01.2023 Leonardo-Campus 10, Leo 1
Dienstag 10:00- 12:00 Uhr wöchentlich 11.10.2022- 31.01.2023 Leonardo-Campus 10, Leo 1

Hinweis

Beschreibung

Please, note that all relevant information regarding this course (registration, dates, structure, literature) are available in LearnWeb.

 

Course content:

Digital Business is thriving and is making significant inroads in business and everyday life. In fact, doing business digitally has become an integral part of everyday life for public and private organisations, both large and small, across the globe. The course introduces business modelling and business model innovation. It reflects business transformation, including disruptive innovation, illustrated by current examples. As such the course combines an entrepreneurial (firm) perspective and a market perspective, by examining constellations of actors in a market environment. Given the increasing exposure of businesses to security threats, the course will provide a brief introduction into theoretical and practical security, security strategy and privacy.

 

 

Themes Learning Objectives
Digital Business and the Information Society To learn about current debates on the social, economic and political role of digital innovation. To be able to critically assess the impact of digital innovations and underlying mechanisms.
Business modelling and business model patterns To understand the building blocks of business models, to be able to reconstruct existing business models and to develop a business model.
Business transformation To comprehend the customer buying cycle and the notion of CRM. To assess the role of Prosuming and service configuration.
Security and privacy To comprehend basic mechanisms of encryption and privacy protection and how they can be used for electronic communication.

 

The course will be held in a hybrid format (a mix of online and offline lectures).

Dozenten

  • Dr. Jan Stockhinger (verantwortlich)