Digital Business (WiSe 2021/22)
Veranstaltungszeitplan
Tag | Zeit | Häufigkeit | Datum | Raum |
---|---|---|---|---|
Montag | 12:00- 14:00 Uhr | wöchentlich | 11.10.2021- 31.01.2022 | Leonardo-Campus 10, Leo 1 |
Dienstag | 10:00- 12:00 Uhr | wöchentlich | 12.10.2021- 01.02.2022 | Leonardo-Campus 10, Leo 1 |
Montag | 12:00- 14:00 Uhr | Einzeltermin | 15.11.2021 | Leonardo-Campus 11, LEO 11.3 |
Montag | 12:00- 14:00 Uhr | Einzeltermin | 10.01.2022 | Leonardo-Campus 11, LEO 11.3 |
Hinweis
Beschreibung
Please, note that all relevant information regarding this course (registration, dates, structure, literature) are available in LearnWeb.
Course content:
Digital Business is thriving and is making significant inroads in business and everyday life. In fact, doing business digitally has become an integral part of everyday life for public and private organisations, both large and small, across the globe. The course introduces business modelling and business model innovation. It reflects business transformation, including disruptive innovation, illustrated by current examples. As such the course combines an entrepreneurial (firm) perspective and a market perspective, by examining constellations of actors in a market environment. Given the increasing exposure of businesses to security threats, the course will provide a brief introduction into theoretical and practical security, security strategy and privacy.
Themes | Learning Objectives |
Digital Business and the Information Society | To learn about current debates on the social, economic and political role of digital innovation. To be able to critically assess the impact of digital innovations and underlying mechanisms. |
Business modelling and business model patterns | To understand the building blocks of business models, to be able to reconstruct existing business models and to develop a business model. |
Business transformation | To comprehend the customer buying cycle and the notion of CRM. To assess the role of Prosuming and service configuration. |
Security and privacy | To comprehend basic mechanisms of encryption and privacy protection and how they can be used for electronic communication. |
The course will be held in a hybrid format (a mix of online and offline lectures).
Dozenten
- Prof. Dr. Stefan Klein (verantwortlich)
- Dr. Jan Stockhinger (verantwortlich)