Digital Product Management is at the forefront of innovation, where technology intersects with consumer needs and business strategy. In this field, you'll navigate the entire lifecycle of digital products, from developing new ideas based on user research to generating ideas that are prototyped and tested before the final digital product, including an architecture, is developed and launched. Thus, digital product managers need to blend creativity and analytical thinking to craft compelling user experiences, optimize features through data-driven insights, and drive sustainable growth strategies. As part of your master thesis, you have the chance to work on one of the following sub-topics:

• Digital Product Management—A literature review (Bachelor): For this bachelor's thesis, you will perform a structured literature review on the concept of digital product management in the information systems and management domain. 
• The Role of the Digital Product Manager - Start-Up (Master): What practices do digital product managers perform in a start-up setting? What are the tasks and responsibilities included in this role? In terms of methods, you can either follow a qualitative approach and perform interviews with product managers in start-ups, or you can follow a more quantitive approach by harnessing job platform data (LinkedIn Data) and performing a topic modeling analysis. 
• The Role of the Digital Product Manager - Industrial-aged Companies (Master): What practices do digital product managers perform in an industrial company setting? What are the tasks and responsibilities that are included in this role? In terms of methods, you can either follow a qualitative approach and perform interviews with product managers in start-ups, or you can follow a more quantitive approach by harnessing job platform data (LinkedIn Data) and performing a topic modeling analysis. 

Contact Details: Please apply for one of the sub-topics with a few words outlining your motivation, your CV and your grades attached send to Thomas.Haskamp@ercis.uni-muenster.de

Literature:

• Lyytinen, K., Yoo, Y., & Boland, R. J., Jr. (2016). Digital product innovation within four classes of innovation networks. _Information Systems Journal_, _26_(1), 47–75.  
• Wang, G., Henfridsson, O., Nandhakumar, J., & Yoo, Y. (2022). Product Meaning in Digital Product Innovation. _MIS Quarterly_, _46_(2), 947–976.  
• Yoo, Y., Boland, R. J., Lyytinen, K., & Majchrzak, A. (2012). Organizing for Innovation in the Digitized World. _Organization Science_, _23_(5), 1398–1408.  
• Yoo, Y., Henfridsson, O., & Lyytinen, K. (2010). Research Commentary—The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research. _Information Systems Research_, _21_(4), 724–735.