Generating Momentum in Digital Business Transformations
Zusammenfassung
MIT CISR research suggests that digital business transformations may be beginning to stall. In 2020, companies reported their transformations were 50 percent complete; but in 2022, transformations had progressed only to 55 percent complete. One key challenge for digital leaders struggling to generate momentum—consistent, ongoing progress—in a transformation is motivating other business leaders to commit to new goals and practices. In this research briefing, we discuss three sources of organizational inertia in digital business transformations, introduce three actions to generate momentum, and illustrate the actions using a case study from WABCO and ZF.
Schlüsselwörter
Digital Transformation
Zitieren als
Sebastian, I. M., Haskamp, T., & Fonstad, N. o. (2023). Generating Momentum in Digital Business Transformations.Details
Publikationstyp
Forschungsartikel in Online-Sammlung
Begutachtet
Ja
Publikationsstatus
Veröffentlicht
Jahr
2023
Sprache
Englisch
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