Intention to learn in MMOG: Examining the roles of peer intrinsic and extrinsic motivations

Richter D; Riemer K; vom Brocke J; Grobe B

Zusammenfassung
Social Networking Sites (SNS) are one of the most popular business models on the Internet at the moment. At the same time, Social Networking is increasingly interesting as a topic of research in Information Systems. Drawing on existing research in the field, in this paper we propose to distinguish ISN (Internet Social Networking) as a phenomenon from its concrete manifestations in the various SNSs in the marketplace. On the basis of this distinction we take to the classification of SNSs grounded in real-life marketplace variety. In doing so, we identify seven different classes of SNSs. We argue that a typology of SNSs is useful for shaping our understanding of the diverse nature of ISN as existing in concrete manifestations. Most importantly, our classification makes accessible existing research for conceptually sound meta-analysis research. In order to fully grasp the phenomenon of ISN we also propose to include in the definition web sites that feature only certain aspects of ISN, while networking is not their core feature. Using our classification we discuss future research direction

Schlüsselwörter
Social Networking (e.g. Facebook, second life); Web 2.0; Virtual community; Computermediated communication (CMC)