Business Models in the Age of Pervasive Digitization

Turber S; vom Brocke J; Gassmann O; Fleisch E


Zusammenfassung
The increasing pervasiveness of digital technologies, also refered to as {\textquotedbl}Internet of Things{\textquotedbl} (IoT), offers a wealth of business model opportunities, which often involve an ecosystem of partners. In this context, companies are required to look at business models beyond a firm-centric lens and respond to changed dynamics. However, extant literature has not yet provided actionable approaches for business models for IoT-driven environments. Our research therefore addresses the need for a business model framework that captures the specifics of IoT-driven ecosystems. Applying an iterative design science research approach, the present paper describes (a) the methodology, (b) the requirements, (c) the design and (d) the evaluation of a business model framework that enables researchers and practitioners to visualize, analyze and design business models in the IoT context in a structured and actionable way. The identified dimensions in the framework include the value network of collaborating partners; sources of value creation; specifics benefits from collaboration. Evidence from action research and multiple case studies indicates that the framework is able to depict business models in IoT

Schlüsselwörter
Internet of Things; business model; value networks; digitization; service-dominant logic; collaboration; digital ecosystem; architecture



Publikationstyp
Forschungsartikel in Sammelband (Konferenz)

Begutachtet
Ja

Publikationsstatus
Veröffentlicht

Jahr
2014

Konferenz
22nd European Conference on Information Systems

Konferenzort
Tel Aviv

Buchtitel
Proceedings of the 22nd European Conference on Information Systems 2014

Herausgeber
Avital M; Leimeister JM; Schultze U

Erste Seite
1

Letzte Seite
10

Verlag
AIS eLibrary

Ort
United States

ISBN
978-0-9915567-0-0