Towards More Systematic Twitter Analysis: Metrics for Tweeting Activities

Bruns Axel, Stieglitz Stefan


Zusammenfassung
Twitter is an important and influential social media platform, but much research into its uses remains centred around isolated cases – e.g. of events in political communication, crisis communication, or popular culture, often coordinated by shared hashtags (brief keywords, prefixed with the symbol ‘#’). In particular, a lack of standard metrics for comparing communicative patterns across cases prevents researchers from developing a more comprehensive perspective on the diverse, sometimes crucial roles which hashtags play in Twitter-based communication. We address this problem by outlining a catalogue of widely applicable, standardised metrics for analysing Twitter-based communication, with particular focus on hashtagged exchanges. We also point to potential uses for such metrics, presenting an indication of what broader comparisons of diverse cases can achieve.

Schlüsselwörter
Twitter, social media, hashtags, metrics, communicative exchanges



Publikationstyp
Aufsatz (Zeitschrift)

Begutachtet
Ja

Publikationsstatus
Veröffentlicht

Jahr
2013

Fachzeitschrift
International Journal of Social Research Methodology

Band
16

Ausgabe
2

Seiten
91-108

Sprache
Englisch

DOI