A Design Research Study on Enhancing Creativity - the Case of Developing Product-Service Bundles

Müller-Wienbergen F, Seidel S, Müller O, Knackstedt R, Becker J


Zusammenfassung
As the sole production of goods is more and more becoming a commodity, many manufactures startbundling their physical products with related value-added services in order to differentiate their valuepropositions. The process of developing such customer-oriented combinations of products and servicesis an innovation process that requires the input of creative individuals. In this design-oriented paper wedescribe the conceptual design and prototypical implementation of an IT system that supports creativeindividuals performing such creative development efforts. The conceptual design builds on theprovision of explicit knowledge by means of multi-perspective, hierarchical navigation structures. Weargue that this concept (a) fosters information access that accords with the creative nature of a productdevelopment process and (b) furthering creative thinking through the provision of three distinct typesof stimuli that actuates new entry points in a person's cognitive network. The conceptual design of thesystem has its underpinnings in associative theories on creativity.

Schlüsselwörter
Creativity Support, Product-Service Bundles, Information Retrieval, Navigation Hierarchies



Publikationstyp
Aufsatz (Konferenz)

Begutachtet
Ja

Publikationsstatus
Veröffentlicht

Jahr
2009

Konferenz
17th European Conference on Information Systems

Konferenzort
Verona, Italy

Buchtitel
Information Systems in a Globalising World: Challenges, Ethics and Practices

Herausgeber
Newell S, Whitley E, Pouloudi N, Wareham J, Mathiassen L

Ort
Verona, Italy

Sprache
Englisch

Gesamter Text