Speaker: Ute Paukstadt and Jens Brunk
Title: Development of an information platform for young women for professional and academic orientation in IT-related professions (Digital Me)
Bio: Ute Paukstadt is a research assistant and PhD student at the Chair for Information Systems and Information Management. Before this, she studied Information Systems (Master of Science) at the University of Duisburg-Essen and worked as a consultant for the federal administration (business process management, introduction of document management systems). Her research interest lies in service engineering, especially in terms of smart services, redesign of business processes and business models and IT adoption and use (e.g. gamification).
Jens Brunk is a research assistant and PhD student at the Chair for Information Systems and Information Management. Before this, he studied Information Systems (Bachelor and Master of Science) at the University of Münster. His research interest lies in business process mining and prediction, redesign of business processes and business models and information modeling.
Abstract: Digital Me aims to provide women with a browser-based and target group-specific offer for the IT-related professions. In a virtual world environment, the participants aged 15 to 17 can find information and decision-making aids as well as games. In the end they know the content and career opportunities in selected IT professions so that they can consciously chose their studies and professions. In this way, Digital Me strives for a higher participation of young women in occupations with IT content and their leadership positions.