Internet Economics - Electronic Business
|
Announcements |
 top |
Geändertes Verfahren zur Vergabe von Bachelorarbeiten
Mi, 10.8.2011
Ab sofort gilt am Lehrstuhl für WI & IOS ein veränderter Prozess für das Anfertigen von Bachelorarbeiten. Die Grundelemente des alten Prozesses
(insbesondere das Verfassen und Vorstellen eines Proposals) bleiben erhalten, allerdings ist die Anmeldung zur Bachelorarbeit ab sofort jederzeit möglich.
Der veränderte Prozess ist hier beschrieben.
Communication |
| top |
For the communication of news, announcements and interesting contents twitter will be used. You can follow the tweets at @ie09.
Introduction |
| top |
Electronic Business is thriving and is making significant inroads in business and everyday life.
In fact, doing business electronically has become an integral part of everyday life for public and private organisations, both large and small, across the globe.
Based into the context of the emerging information society and related political visions like eEurope, the module will provide an overview across the whole range of eBusiness applications, sometimes referred to as the eBusiness Ecosystem.
The course will use the travel and tourism industry as lead example and elaborate on the usage and development of eBusiness across different segments of that industry.
From the customer's perspectives we will discuss issues like Web usability, new roles (Prosumer) and drivers of acceptance and adoption.
Learning goals |
| top |
The module's objective is to develop an understanding of the impact of Electronic Business - in economic, organisational and behavioural terms.
Technologies are constantly evolving and much depends on the social, organisational and institutional situations in which technologies are embedded.
The extremely dynamic Electronic Business environment provides students with a unique opportunity to learn about and understand fundamental issues about business, management, economics and the implications of living in an increasingly networked world.
Course dynamics |
| top |
Usually one session per week will be a lecture.
The second session will focus on group work and student presentations.
The success of this course and your personal learning depends on your individual and collective contribution to the class discussions.
Please read the assigned readings before each class so that you can contribute effectively to class discussions.
Learning with in this course occurs at three stages: at individual-level, at group-level and in classroom.
50 % of the mark will be based on continuous assessment of group assignments.
50 % of the mark will be based on the final written exam.
The final exam can be written in English as well as in German.
Course schedule |
| top |
|
|
|
21.10.2009
|
Course Description
|
pdf, 32 KB, 21.10.2009
|
|
13.10.2009
|
Introduction and organizational issues
|
pdf, 1.449 KB, 13.10.2009
|
|
19.10.2009
|
eBusiness - Quo vadis?
|
pdf, 723 KB, 19.10.2009
|
|
21.10.2009
|
Defining the business - Business models and business strategy (new version)
|
pdf, 505 KB, 21.10.2009
|
|
27.10.2009
|
Web Quality Management (new version)
|
pdf, 3.634 KB, 27.10.2009
|
|
02.11.2009
|
Tourism eBusiness Ecosystem
|
pdf, 3.083 KB, 02.11.2009
|
|
03.11.2009
|
Cybermediaries and the transformation of the tourism value chain (new version)
|
pdf, 2.411 KB, 03.11.2009
|
|
04.11.2009
|
Research exercise: 9th Nov.
|
pdf, 25 KB, 04.11.2009
|
|
10.11.2009
|
Tourism products and services (new version)
|
pdf, 869 KB, 10.11.2009
|
|
17.11.2009
|
Presentations Nov. 16
|
pdf, 927 KB, 17.11.2009
|
|
23.11.2009
|
Customer buying cycle & CRM
|
pdf, 857 KB, 23.11.2009
|
|
23.11.2009
|
Prosuming and service configuration
|
pdf, 1.406 KB, 23.11.2009
|
|
30.11.2009
|
Guest lecture: Birch Cove
|
pdf, 5.706 KB, 30.11.2009
|
|
07.12.2009
|
Opportunities and Benefits of Accessible Tourism for All: Experiences in Germany
|
pdf, 1.395 KB, 07.12.2009
|
|
04.01.2010
|
Content management
|
pdf, 576 KB, 04.01.2010
|
|
06.01.2010
|
Course schedule (new version)
|
pdf, 13 KB, 06.01.2010
|
|
11.01.2010
|
Revenue models and pricing
|
pdf, 1.329 KB, 11.01.2010
|
|
19.01.2010
|
Service Innovation
|
pdf, 771 KB, 19.01.2010
|
|
01.02.2010
|
Summary
|
pdf, 1.072 KB, 01.02.2010
|
Group assignments |
| top |
|
23.10.2009
|
Group assignments
|
pdf, 37 KB, 23.10.2009
|
|
22.10.2009
|
Group assignment 1 - time schedule
|
pdf, 8 KB, 22.10.2009
|
|
22.10.2009
|
Group assignment 2 - time schedule
|
pdf, 11 KB, 22.10.2009
|
|
26.10.2009
|
Introduction group assignments
|
pdf, 1.121 KB, 26.10.2009
|
|
29.10.2009
|
How to work with the literature?
|
pdf, 64 KB, 29.10.2009
|
|
02.11.2009
|
Essay: Defining the tourism industry
|
pdf, 157 KB, 02.11.2009
|
|
02.11.2009
|
Essay: Destination management
|
pdf, 203 KB, 02.11.2009
|
|
02.11.2009
|
Essay: Cybermediation in toursim
|
pdf, 218 KB, 02.11.2009
|
|
02.11.2009
|
Essay: Dis-intermediation in tourism
|
pdf, 258 KB, 02.11.2009
|
|
09.11.2009
|
Essay: The long tail phenomenon and tourism
|
pdf, 152 KB, 09.11.2009
|
|
09.11.2009
|
Essay: Multi Channel Marketing in tourism
|
pdf, 221 KB, 09.11.2009
|
|
09.11.2009
|
Essay: Recommender systems in tourism
|
pdf, 133 KB, 09.11.2009
|
|
09.11.2009
|
Essay: Service definition: tourism as experience good
|
pdf, 88 KB,09.11.2009
|
|
18.11.2009
|
Essay: Service definition: Utopian view of eBusiness/ eTourism
|
pdf, 37 KB,18.11.2009
|
|
18.11.2009
|
Essay: Service definition: Dystopian view of eBusiness/ eTourism
|
pdf, 134 KB,18.11.2009
|
|
23.11.2009
|
Essay: IT and service configuration: bundling and unbundling of service components
|
pdf, 208 KB, 23.11.2009
|
|
23.11.2009
|
Essay: Digital divide and tourism
|
pdf, 89 KB, 23.11.2009
|
|
23.11.2009
|
Essay: IT4development & tourism
|
pdf, 162 KB, 23.11.2009
|
|
04.01.2010
|
Essay: Content licensing:Open Content and Creative Common License
|
pdf, 154 KB, 04.01.2010
|
|
04.01.2010
|
Essay: IT and the security of (air-)travel
|
pdf, 173 KB, 04.01.2010
|
|
04.01.2010
|
Essay: IT and data protection
|
pdf, 51 KB, 04.01.2010
|
|
11.01.2010
|
Essay: Pricing models for tourism products
|
pdf, 94 KB, 11.01.2010
|
|
11.01.2010
|
Essay: Biased listing
|
pdf, 276 KB, 11.01.2010
|
|
11.01.2010
|
Essay: Standardization in tourism: challenges and approaches
|
pdf, 203 KB, 11.01.2010
|
|
18.01.2010
|
Essay: IT Innovation in Tourism
|
pdf, 199 KB, 18.01.2010
|
|
18.01.2010
|
Essay: Tourism 2.0
|
pdf, 90 KB, 18.01.2010
|
|
18.01.2010
|
Essay: IT innovation in hotels
|
pdf, 48 KB, 18.01.2010
|
Group assignments (presentations) |
| top |
|
25.11.2009
|
case presentation: Hotel sites
|
pdf, 1.173 KB, 25.11.2009
|
|
25.11.2009
|
case presentation: Hotel search
|
pdf, 1.278 KB, 25.11.2009
|
|
25.11.2009
|
case presentation: Specific Hotel Offerings
|
pdf, 646 KB, 25.11.2009
|
|
25.11.2009
|
case presentation: Familiy Tourism Websites
|
pdf, 1.190 KB, 25.11.2009
|
|
09.12.2009
|
case presentation: Electronic Travel guide
|
pdf, 2.091 KB, 09.12.2009
|
|
09.12.2009
|
case presentation: Resonsible/Eco tourism
|
pdf, 1.066 KB, 09.12.2009
|
|
09.12.2009
|
case presentation: Traditional Airline Alliance
|
pdf, 4.808 KB, 09.12.2009
|
|
09.12.2009
|
case presentation: Low-cost Airline
|
pdf, 584 KB, 09.12.2009
|
|
09.12.2009
|
case presentation: Travel agency
|
pdf, 6.600 KB, 09.12.2009
|
|
09.12.2009
|
case presentation: Online travel agency
|
pdf, 2.626 KB, 09.12.2009
|
|
13.01.2010
|
case presentation: User generated content - Tripadvisor
|
pdf, 2.200 KB, 13.01.2010
|
|
13.01.2010
|
case presentation: Priceline.com
|
pdf, 445 KB, 13.01.2010
|
|
13.01.2010
|
case presentation: Amazon Marketplace
|
pdf, 897 KB, 13.01.2010
|
|
26.01.2010
|
eCommerce business model comparison: myHammer.de vs. myMMs.com
|
pdf, 2.640 KB, 26.01.2010
|
|
26.01.2010
|
Analysis and comparison of online distributors: myMuesli.com vs. misterspex.de
|
pdf, 760 KB, 26.01.2010
|
|
26.01.2010
|
How to overcome classical TV limitations in the century of Web 2.0: Gameone vs. ESPN
|
pdf, 1.975 KB, 26.01.2010
|
|
26.01.2010
|
iTunes U: An Educational Platform
|
pdf, 987 KB, 26.01.2010
|
|
26.01.2010
|
Sporterrific - from sports fans for sports fans
|
pdf, 1.299 KB, 26.01.2010
|
|
26.01.2010
|
Business model: Living Together
|
pdf, 1.128 KB, 26.01.2010
|
|
26.01.2010
|
Business model: Customized trip planning
|
pdf, 485 KB, 26.01.2010
|
|
26.01.2010
|
Business model: yourTrip.com
|
pdf, 905 KB, 26.01.2010
|
|
26.01.2010
|
Vision Tourism 2020
|
pdf, 1.065 KB, 26.01.2010
|
Recommended reading |
| top |
- Riemer, Kai:
- Introduction to Strategy (Teaching Note), 2002 (updated 2008).
- Werthner, Hannes; Klein, Stefan (1999)
- Information Technology and Tourism - A Challenging Relationship, Wien, New York: Springer, 1999.
