Internet Economics - Electronic Business
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Announcements |
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Geändertes Verfahren zur Vergabe von Bachelorarbeiten
Mi, 10.8.2011
Ab sofort gilt am Lehrstuhl für WI & IOS ein veränderter Prozess für das Anfertigen von Bachelorarbeiten. Die Grundelemente des alten Prozesses
(insbesondere das Verfassen und Vorstellen eines Proposals) bleiben erhalten, allerdings ist die Anmeldung zur Bachelorarbeit ab sofort jederzeit möglich.
Der veränderte Prozess ist hier beschrieben.
Introduction |
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Electronic Business is thriving and is making significant inroads in business and everyday life.
In fact, doing business electronically has become an integral part of everyday life for public and private organisations, both large and small, across the globe.
Based into the context of the emerging information society and related political visions like eEurope, the module will provide an overview across the whole range of eBusiness applications, sometimes referred to as the eBusiness Ecosystem.
The course will use the travel and tourism industry as lead example and elaborate on the usage and development of eBusiness across different segments of that industry.
From the customer's perspectives we will discuss issues like Web usability, new roles (Prosumer) and drivers of acceptance and adoption.
Learning goals |
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The module's objective is to develop an understanding of the impact of Electronic Business - in economic, organisational and behavioural terms.
Technologies are constantly evolving and much depends on the social, organisational and institutional situations in which technologies are embedded.
The extremely dynamic Electronic Business environment provides students with a unique opportunity to learn about and understand fundamental issues about business, management, economics and the implications of living in an increasingly networked world.
Course dynamics |
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Usually one session per week will be a lecture.
The second session will focus on group work and student presentations.
The success of this course and your personal learning depends on your individual and collective contribution to the class discussions.
Please read the assigned readings before each class so that you can contribute effectively to class discussions.
Learning with in this course occurs at three stages: at individual-level, at group-level and in classroom.
40 % of the mark will be based on continuous assessment of group assignments.
60 % of the mark will be based on the final written exam.
Course schedule |
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14.10.2008
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Introduction and organizational issues
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pdf, 985 KB, 14.10.2008
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14.10.2008
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Syllabus
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pdf, 43 KB, 14.10.2008
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17.10.2008
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Course schedule (new version)
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pdf, 12 KB, 08.01.2009
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20.10.2008
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Understanding B2B e-Marketplaces
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pdf, 3.846 KB, 20.10.2008
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21.10.2008
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Defining the business - Business models and business strategy
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pdf, 482 KB, 21.10.2008
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21.10.2008
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eBusiness - Quo vadis?
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pdf, 847 KB, 21.10.2008
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28.10.2008
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Tourism eBusiness Ecosystem
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pdf, 1.253 KB, 28.10.2008
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28.10.2008
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Tourism products and services
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pdf, 373 KB, 28.10.2008
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29.10.2008
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Productivity Paradox
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pdf, 884 KB, 29.10.2008
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11.11.2008
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Hotel.de
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17.11.2008
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Click & mortar: Multi channel marketing
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pdf, 2.058 KB, 17.11.2008
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26.11.2008
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GDS/ CRS
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pdf, 587 KB, 26.11.2008
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tr>
09.12.2008
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Customer buying cycle & CRM
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pdf, 361 KB, 09.12.2008
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13.01.2009
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Prosuming and service configuration
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pdf, 444 KB, 13.01.2009
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21.01.2009
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Revenue models and pricing
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pdf, 456 KB, 21.01.2009
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04.02.2009
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Summary
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pdf, 137 KB, 21.01.2009
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04.02.2009
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Course Description
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pdf, 32 KB, 21.01.2009
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Recommended reading |
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- Riemer, Kai:
- Introduction to Strategy (Teaching Note), 2002 (updated 2008).
- Werthner, Hannes; Klein, Stefan (1999)
- Information Technology and Tourism - A Challenging Relationship, Wien, New York: Springer, 1999.
