Internet Economics - Electronic Business
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Introduction |
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Electronic Business is thriving and is making significant inroads in business and everyday life. In fact, doing business electronically has become an integral part of everyday life for public and private organisations, both large and small, across the globe. Based into the context of the emerging information society and related political visions like eEurope, the module will provide an overview across the whole range of eBusiness applications, sometimes referred to as the eBusiness Ecosystem.
The course will use the travel and tourism industry as lead example and elaborate on the usage and development of eBusiness across different segments of that industry.
From the customer's perspectives we will discuss issues like Web usability, new roles (Prosumer) and drivers of acceptance and adoption.Learning goals |
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The module's objective is to develop an understanding of the impact of Electronic Business - in economic, organisational and behavioural terms. Technologies are constantly evolving and much depends on the social, organisational and institutional situations in which technologies are embedded. The extremely dynamic Electronic Business environment provides students with a unique opportunity to learn about and understand fundamental issues about business, management, economics and the implications of living in an increasingly networked world.
Course dynamics |
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Assessment |
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2/3 of the mark will be based on the final written exam.
Self study - Reading package |
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Reading package for week 50: As already announced, the lecture contains three different parts of teaching and study. First part are the lectures, the second part are the assignments and the third part are self-study. As the last lecture for 2007 is on Wednesday, 2007-12-05, the remaining two weeks of 2007 are set aside for self-study part of the course. For this purpose, five articles are provided in the following: All the articles cover topics, which are also part of the lecture and present therefore partly new perspectives, insights, further details etc. Questions regarding the particular article can be discussed in the first session in 2008.
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| 1 Klein, Stefan (2004): Electronic Commerce: Hype and Downturn, in: Stanoevska-Slabeva, Katarina (ed.): Digital Economy - Anspruch und Wirklichkeit, Heidelberg: Springer Verlag, 2004, 127-140. | ||||
| 2 Werthner, Hannes; Klein, Stefan (2000): ICT and the Changing Landscape of Global Tourism Distribution, in: EM - Electronic Markets, 9 (4), 2000, 256-262. | ||||
| 3 Rentmeister, Jahn; Klein, Stefan (2003): Geschäftsmodelle – ein Modebegriff auf der Waagschale, in: ZfB, Ergänzungsheft 1/2003, 17-30. | ||||
| 4 Klein, Stefan; Loebbecke, Claudia (2003): Emerging Pricing Strategies on the Web: Changing Roles and Responsibilities of Suppliers, Intermediaries and Customers, in: EM - Electronic Markets, 13 (1), 2003, 46-58. | ||||
Preparation for exam |
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Second part of the reading is available. The password has again been provided by eMail. Material (zip, 838 KB, 06.02.2008)
Recommended reading |
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Werthner, Hannes; Klein, Stefan (1999): Information Technology and Tourism - A Challenging Relationship, Wien, New York: Springer, 1999.
Page Contents
- Introduction
- Learning goals
- Course dynamics
- Assessment
- Self study - Reading package
- Preparation for exam
- Recommended reading
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