@inproceedings{majchrzak2011SACDia,
 author = {Majchrzak, Tim A. and Hildebrand, Kay F.},
 title = {Game Vendors' Influence on the Monetary Value of Virtual Goods},
 booktitle = {Proc. of the 2011 ACM Symp. on Applied Computing (SAC)},
 year = {2011},
 publisher = {ACM}
}